Customer Segmentation Is A Crucial Strategy For Businesses That Want To Better Understand Their Customers And Tailor Their Marketing Efforts To Meet Their Specific Needs And Preferences. In The Case Of Product Segmentation, Businesses Can Use Customer Segmentation Techniques To Identify Groups Of Customers Will Separate 4 Category How Is Pay And What He/she Can Buy The Product To Suggest. The K-means Algorithm Works By Partitioning The Customer Data Into K Clusters, Where Each Cluster Represents A Unique Group Of Customers With Similar Attributes For A Specific Product. The Algorithm Iteratively Assigns Each Customer To A Cluster Based On The Distance Between Their Attributes And The Cluster Centroid. The Centroid Is The Average Value Of All Attributes In The Cluster, Which Represents The Center Of The Group. Customer Segmentation Using K-means Clustering For Product Segmentation Has Several Benefits, Including Improved Product Targeting, Personalized Marketing, And Better Customer Experience. By Dividing The Customer Base Into Distinct Groups, Businesses Can Tailor Their Product Offerings And Marketing Strategies To Meet The Specific Needs And Preferences Of Each Group.
