In A Generation Led By Millennials, Technologies Are Becoming Redundant Each Year. The Organizations Are Competing On A Global Scale And Newer And Innovative Strategies Are Introduced In The Field Of Marketing To Reach Out To The Potential Buyers. Real Estate, Being One Of The Biggest Business Sectors, Needs More Efficiently Targeted Marketing Campaigns As This Is A Very Nice And Unexplored Field In The Indian Scenario. Real Estate Projects Are Highly Priced Products Which Cannot Be Sold Efficiently Without A Well Strategized Marketing Campaign So As To Reach Out To The Exact Targeted Market. The Unsold Inventories In Various Metro Cities Range From 15-60%. The Stipulated Real Estate Sector Growth Trends By Government Do Not Go Hand In Hand With The On-ground Realities Of The Piled-up Inventories. The Marketing Strategies Have Not Evolved With The Digitization Boom, And Still The Real Estate Marketing Techniques Are Conventional And Financially Heavy. Through This Study, Efforts Have Been Made To Pin Point The Existing Supply-demand Problems In The Cities Of Ahmedabad And Mumbai In The Affordable And HIG Housing Sector Specifically. Also, Suitable Solutions For Marketing Campaigns Have Been Proposed Considering The Current Market Realities For Both Cities.
